While the Asia Pacific region's emerging markets are often the ones
making headlines, Japan boasts APAC's largest online travel market and
the world's third-largest travel market overall. The country continues
to feel the effects of lingering economic stagnation and is slowly
recovering from the March 2011 earthquake and tsunami. Although Japan's
travel market growth will remain sluggish through 2015, relatively
stronger online bookings gains are narrowing the gap between Japan and
the world's most mature online travel markets.
japan travel online
Phocuswright's
Japan Online Travel Overview provides market sizing and forecasts for
Japan's total and online leisure/unmanaged business travel markets from
2010-2015. In addition, the report discusses the key trends and
developments shaping Japan's travel and tourism industry.
Report highlights include:
Total market and online leisure/unmanaged business travel bookings for 2010-2015
Bookings by major travel product segment – air, hotel, rail and car rental – along with analysis of segment drivers and dynamics
Comparison
of supplier-branded websites and online travel agencies (OTAs),
including key players, bookings and projected growth rates through 2015
Role of traditional travel agencies and tour operators
Analysis of the OTA landscape – local versus global players, business models and segment performance
Impact of mobile, search, metasearch and social
The Wall