Lacoste has replaced its signature crocodile with a series of difference
species, to raise awareness for the plight of endangered animals.Get
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"The crocodile is leaving its iconic spot to 10 threatened species
through a partnership with the International Union for Conservation of
Nature," the brand revealed on Instagram. "The number of polos produced
for each series corresponds to the remaining population sizes in the
wild. By buying one of the 1775 polos, you participate in helping IUCN
and Lacoste in the fight for wildlife conservation worldwide."
Among the species featured are the Sumatran tiger, the Javan rhino and
the Kakapo parrot, with proceeds from sales of the shirts aiding the
International Union for Conservation of Nature's (IUCN) work around the
world.
This is the first time in Lacoste's 85-year history that the crocodile
has been replaced, and marks the start of a three-year partnership
between the fashion brand and the IUCN.
The label's autumn/winter 2018 collection, which was was shown on the
Paris Fashion Week catwalk this week, also featured a series of prints
incorporating images of the world's ten most threatened species.
Lacoste is the latest company to find a creative way to use its platform
and wide reach for good. To support wildlife conservation, the fashion
brand has replaced its iconic alligator chest patch with 10 different
animals.
Each of the 10 animals that appears in a new limited line of Lacoste
polo shirts represents a threatened species. In partnership with the
International Union for Conservation of Nature (IUCN), Lacoste only made
1,775 of these shirts, and the number…
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