Achieving Better Storytelling With LED Walls In News from buzai232's blog

Achieving Better Storytelling With LED Walls In News

For evidence of this creativity, just look at the LED technology on display at the recent Opening Ceremonies for the 2022 Winter Olympics in China. In what has been called “the world’s largest LED screen” performers choreographed their moves on top of a 10,552 square meters LED floor made up of 40,000 LED modules to deliver resolutions beyond 8K. A special-effects laser show was also showcased simultaneously, paying tribute to past Winter Olympics by “carving” host cities on a digitally-projected block of ice.To get more news about LED screen supplier, you can visit htj-led.com official website.

Major TV events like these tend to get studio designer’s heads reeling with new ways to present the news. LED technology is now the favorite for new studio builds. It happened after the 2008 Summer Olympics when China first showcased LED technology publicly during those opening ceremonies and it’s sure to happen again. That’s because live newscasts are becoming more complex using multiple screens in the studio to give presenters more storytelling options.

The technology is ubiquitous within the industry at this point, in all sizes and shapes, with cost being the only hurdle to widespread adoption in TV news.

The Potential For Creativity Is Limitless
“LED technology brings so much potential to add creativity and captivating production values to your newscast,” said Thomas Tang, president of Apantac. The company makes hardware-based (FPGA) video scalers that power these LED walls and helps scale or crop images depending upon desired screen size.

“I think there are also a lot of advantages to operating these types of video walls, like you don’t have to have a fixed camera and tight synchronization like you do with a virtual set.”
Indeed, LED videowalls have now become a hallmark of new broadcast studio designs, allowing television news, sports and entertainment programs to transport viewers to the breaking news scene using 3D graphics and 4K/8K video clips for backgrounds behind talent. With the latest generation of hardware and software display technology, they are helping on-air talent to tell more comprehensive stories—using augmented reality images and 3D maps that the talent can interact with—that better educate the public and build viewer retention.

Videowalls (and floors!) come in a variety of form factors, from seamless LED video wall solutions to more traditional LCD video wall display solutions. Most are made up of a series of panels that display images from edge to edge, helping to form a large seamless wall. Interestingly, TV studios in Europe tend to install larger LED walls than their American counterparts—mainly due to cost—which typically offer free-standing or wall mounted displays (e.g., CNN’s “Magic Wall”. Fox News’ LumiFLEX LED floor is used as a centerpiece for unique aerial and push and pull shots in front and above the main news desk. The BBC’s Studio C is also an innovative sight to see.

All of these news organizations and others now regularly use large studios outfitted with LED technology everywhere during election cycles and other major news events. That’s because an LED screen in a TV studio also provides maximum flexibility for the production team to change the set look (with images and colors) in minutes for different stories.