SMS Marketing can be used to acquire customers, strengthen http://www.jvplanet.com/ existing customer and prospect relationships and provide a service to your customers.The golden rule "Keep It Simple Stupid" (KISS principle) applies to SMS marketing. The most successful SMS campaigns and services tend to focus on incentives and interactivity as well as relevance to the recipient. As with email marketing, your solution provider pays an integral part to the deliverance process of an SMS campaign, so be sure to choose wisely.Sending a message to a recipient's mobile phone can be seen as a very intrusive act. So, as long as you have permission to do this, you can be assured that your message/campaign will be read by the recipient, unlike many other mediums.
Unlike pull campaigns, which tend to by-pass privacy problems by using other mediums to drive the promotion, thereby leaving the SMS factor to originate with the client, the most important step in a push campaign is to obtain permission. This generally will involve other types of medium, such as website, email marketing etc. Remember though, just because they've signed up for your e-newsletter, does not mean you have permission to send them an SMS.Along with obtaining permission, you also need to provide a way for the recipient to readily and easily opt out, therefore making a two-way channel necessary. So check with your service provider to ensure they have this capability.
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