Innovation Management
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in coach outlet store online this field, for example, creativity sanantoniofoodshed can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development coach handbags outlet and commercialisation. coach factory outlet online That innovation is only truly innovative if it is radical. But how do we define coach outlet online radical?
Of the many definitions, coachoutlet one of the most useful is that of Liefer et coach factory online sale al (2000):
a) An entirely new set of performance features.
b) Improvements in known performance features of coach online outlet fine times or greater.
c) A 30% or coach outlet store online greater reduction in cost.
d) Changes the basis of competition (Sage, 2000).
Whilst creators often define their ideas as innovative, coach factory store online do they meet the above criteria?
But even if they do, is this enough?
Venture capitalists and due diligence are rarely concerned coach diaper bag outlet store online with whether a product is innovative or not. The more coachoutletonline pertinent coach outlet com questions include:
a) What coach outlet online problem will it solve?
b) Does the end user believe that the coach outlet online product will solve coach factory outlet website the problem? What the creator thinks is unimportant. What the end coachoutlet.com user thinks is paramount.
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