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Panerai Radiomir range released with Brunito eSteel
This year for Watches and Wonders 2023, Panerai are celebrating the Radiomir heritage by introducing and revamping a whole new range of models that are novel in size, material and design. Panerai have seemingly left out the other collections (Luminor, Submersible and Due) with a strong focus on refining and updating the Radiomir, as the Luminor and Submersible are understandably more popular.To get more news about panerai radiomir replica, you can visit paneraireplica.co official website.
With a core Panerai community having an affinity for the classic “DNA” designs that nod to Panerai’s history, Panerai have heard the moans and groans of Paneristi calling for a reinvigoration of classic pieces that also have novel innovations.
The most significant news is the introduction of Brunito eSteel. Panerai’s eSteel was introduced in 2021, firstly within the Luminor range as a modern and fresh release, boasting a steel case made up of 98.6% recycled material. The Submersible eSteel followed this release in 2022, so now the Radiomir follows in 2023.
However, the Radiomir’s eSteel has a twist; it’s called Brunito eSteel. ‘Brunito’ means ‘Burnished’ in English; a type of polished metal. Panerai say “Every Radiomir Otto Giorni eSteel™ case is hand-finished one by one to create a seasoned look, giving each watch a unique character.” The seasoned look is created by Physical Vapor Deposition followed by individual hand-finishing, then tumble-polishing to partially wear off the coating, resulting in a worn appearance.
The first of three Brunito eSteel pieces is the Radiomir Otto Giorni PAM01348. With a design based on the PAM992, this model features a 45mm case housing the P.5000, Degradé blue with luminous arabic numerals and hour markers, with small second at 9 o’clock and the 8 Giorni Brevettato at the 3 o’clock.
This Radiomir Otto Giorni PAM01347 is essentially the same, except it features a grainy dark brown dial that nods to vintage watches with anodized aluminium dials. It contrasts very nicely with the blue hands, and the strap works well with the dial.
The PAM01347 and PAM01348 watches are designed for individuals who appreciate the Panerai style but desire a more contemporary aesthetic featuring updated colors and textures. These new releases are sensible and successful in fulfilling the needs of this specific market.
This PAM01349 features the California dial, which is a combination of Roman and Arabic numerals, drawing inspiration from the Panerai Ref 3646. The unique features of this California dial include green lume, metallic blue hands, and a domed sapphire crystal reminiscent of the early Radiomirs commissioned for the military and crafted with Plexiglas® crystal.
A High Profile Panerai Sighting Makes History
It is not unusual for Panerai watches to be seen on accomplished, well-known individuals at work or play, but one of the most recent sightings is in a league all its own. On January 19, 2022, during Extravehicular Activities (EVAs) that are part of International Space Station Expedition 66, cosmonaut Anton Shkaplerov wore a 45mm Panerai Radiomir watch (PAM210) strapped around the left glove of his Orlan spacesuit. Panerai became part of a small group of brands whose watches have been subject to direct exposure to outer space with that spacewalk.To get more news about panerai replica, you can visit paneraireplica.co official website.
The Panerai Radiomir PAM210 was visible on several occasions during seven hours of footage streamed by NASA TV at the time of the EVA. The fact it was worn during the operation is a testament to rigors that Panerai watches can withstand. External temperatures encountered during an EVA vary from +121 degrees when exposed to sunlight to -157 degrees when an astronaut is in shadow. While Panerai watches have a long legacy connected to the exploits of naval divers and the hostile environment of the underwater world, it is apparent that their endurance extends beyond Earth’s atmosphere.
Panerai had no advance knowledge that cosmonaut Shkaplerov would wear the watch during his journey. However, after viewing NASA’s EVA footage, Panerai learned of its presence from keen-eyed observers who contacted the brand.
The brand’s debut space mission came as a total surprise. “When I first learned about the sighting from several journalists, I thought they were joking,” said Panerai CEO Jean-Marc Pontroué. “It took four or five days to realize and check the story was true. We’re lucky that we are a highly recognizable brand. Because of the cushion shape and the iconic dial of the watch, people could identify it as being from Panerai. It’s like an occasion when we unexpectedly discover a Panerai watch on a celebrity in a film. We learn about it at the same time as the rest of the public.”
There’s been just one noticeable modification of the Panerai Radiomir PAM210, a reference that is no longer in production, from its original state: “Like the Italian military in the past, the cosmonaut wore the watch over his gear,” said Pontroué. “It needed a new strap that would fit around his spacesuit. An extra, extra, extra-large strap was added.”
“We’re honored that Mr. Shkaplerov took our watch with him on his mission. As far as we know, there’s never been a Panerai watch in space before, and we never had a strategy to develop products for space. We’re used to operating at negative depths rather than positive altitudes, but we produce some of the most robust watches in the world. We are used to test our watches in though conditions.”
Panerai Targets Women With the Radiomir’s Return
No matter how many supercharged watches it makes for men, Panerai just can’t stop winning over women with its larger models.To get more news about paneraireplica, you can visit paneraireplica.co official website.
“We see more and more women interested in our watches,” said Panerai’s chief executive, Jean-Marc Pontroué, during a video call from the company’s headquarters in Neuchatel, Switzerland. He noted that more than 90 percent of the brand’s watches were sold to men, but that that share had dropped to 78 percent in recent years.
That shift looks set to continue with the rerelease in Geneva this week of Panerai’s first watch, the Radiomir. Built for the Royal Italian Navy in the 1930s, the Radiomir has a lighter, more wearable profile than most of Panerai’s collection.
Yet in recent years, the Submersible, which was taken out of the Luminor line in 2019 to become a stand-alone collection, has accounted for 25 percent of the company’s sales, said Mr. Pontroué, while the Radiomir made up only 5 percent. “The Radiomir tells the classic, historical story of the brand,” he said. “You can’t do that through the Submersible — that’s an adventure watch.”
In Geneva, Panerai is to introduce the Radiomir Quaranta, a watch with a white dial and a case in a new metal with the trademark Goldtech, in a 40-millimeter size. That’s large by women’s watch conventions, where there is no official range, though an average of 34 millimeters is often mentioned. But it is small for a company where most timepieces are 44 millimeters to 47 millimeters.
“Some people are afraid of our brand because they think our watches are too big,” he said, adding that he believed that Panerai was “the largest brand in big watches in the world.”
“We have a lot of women who buy Luminor Quaranta,” said Mr. Pontroué, referring to a 40-millimeter watch released last year. “So we’re anticipating the new Radiomir assortment will broaden our customer acquisition.”
And, he added: “If we can duplicate this success at 40 millimeters, we would beat Rolex tomorrow. There’s big potential here.”
Alongside the Radiomir Quaranta, there will be a pair of 45-millimeter pieces housing Panerai’s first annual-calendar movement, which would have to be adjusted just once a year, at the end of February; a 45-millimeter gunmetal piece with a California dial, the industry name for a design with no logo and half Arabic and half Roman numerals; and two other 45-millimeter references with eight-day power reserves.The Radiomir may open up Panerai’s story, but Mr. Pontroué said the plot would not change. “We will remain a masculine, big-size brand, but one which happens to sell to the new generation and to women,” he said.