App Store Optimisation means optimising your app to increase visibility
on mobile app stores like Google Play Store for Android and AppStore for
Apple. Increased visibility implies that you will gain a higher rank
that may boost your CTR. With the help of App Store Optimisation
services, the benefits you can gain are:To get more news about
Android App Store Optimization, you can visit aso700.com official website.
Since several new apps are being published every day, the competition to
make your app rank on any app stores has risen by a fair margin.
Therefore, to stay at the top of any app store, you will have to look
after what the user needs. Thus, App Store Optimization and mobile app
marketing become an essential factor. Achieving a higher rank was easier
a few years ago, but now there are several factors that you have to
consider while optimising your app.
1. Know Your User And User Needs
When you create an app and people start to use it, you will have to
evaluate who those people are that use your app frequently. For
instance, consider answering the following questions like:
2. Use The Right App Name And Title
Choosing the right name to your app is possibly one of the best mobile
app marketing methods. It can help your app achieve a higher rank
because people generally search for the apps when they need it. And if
your app has an apt name that relates to what they’re looking for, there
you go! Your app ranks in the top 5 with ease.
A good title could also provide a lot of help in ASO. Including keywords
in your title can increase your rating by almost 10%. For instance, if
you have made a video an editing app, you can include words like,
“editor” video”, “customise” in the title of your app. Another aspect to
note is that different app stores have different algorithms, Google
Play Store allows you to include tags up to 50 characters, whereas the
Apple App Store limits up to 30 characters. Therefore, you will have to
adjust your title accordingly.
3. Use Keywords For ASO
If you are familiar with Search Engine Optimization, then you will know
the power of keywords. Keywords play an important role in App Store
Optimisation. Using the right keywords in your app listing with
descriptive keywords can quickly give you a higher rank as well as
higher search volume. Search volume is an indicator of the number of
searches of a particular keyword. Higher the search volume, more popular
is the keyword. There are many tools to know about search volume. The
best you can use is Google’s monthly search volume to get a rough
figure of what people are majorly searching for and what keywords you
can focus on.
4. Add A Catchy Description
The app description is what people read before installing an app. It has
a limit of 4000 words. Thus, you will have to describe your app in the
best possible way in 4000 words so that it attracts users just as they
read it. You can highlight the unique and new features of your app in
the description. Making appropriate bullet points about the app will
help too. You can try to use emojis and you can make the description
livelier. Don’t forget to add keywords. Add a video of your app and
features. This will help you attract more people since people generally
watch the video about your app and install it.
5. Create A Meaningful App Icon
Your app icon is a visual representation of your app. That is why it is
essential to choose a unique icon that reaches the target customers. The
icon selected must differentiate your app from that of your
competitor’s. It will be best if your icon can project the main feature
of your app. For example, use a camera icon for a photo editing app.
6. Encourage Reviews And Update Frequently
You can’t control reviews, but the best you can do is to encourage your
user to provide a review of your app. Taking examinations can help you
optimise your app from the user’s point of view. Updating your app to
provide better and improved versions will help it get a higher rank
automatically.
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